CHOOSE HOPE: Tracy Reese’s Long-Awaited Collaboration Hope For Flowers and Naturalizer Happens in a Socially Responsible Way

ST. LOUIS–(BUSINESS WIRE)–Leading women’s footwear brand, Naturalizer, and American fashion designer, Tracy Reese, today launched their joint initiative, the ‘Hope for Flowers’ sustainable footwear capsule collection. The new line was created to highlight the shared passions of the two brands. Reese’s belief in the transformative power of fashion is central to the partnership, which champions the importance of arts education through a scholarship program at Detroit’s College for Creative Studies while benefiting Nest, an organization non-profit organization focused on advancing the craft and maker economy.

The bold, bright and vibrant “Hope for Flowers” collection of eight styles includes flat sandals, sport sandals, kitten heels and espadrilles. The capsule collection was designed to convey the optimism, color and prints that have become synonymous with Reese. The limited, one-run collection will retail for between $110 and $148 and will be available on Naturalizer.com as well as select Anthropologie and Anthropologie.com stores.

“Through this partnership, we work together to unlock the potential for communities to thrive – when we cultivate creativity and teach new generations essential life skills, amazing things can and will flourish,” said Reese. “Our capsule collection is a great opportunity to educate and provide opportunities for local students while supporting Nest’s work to provide resources to diverse makers who are key contributors to local creative economies.”

Naturalizer and Reese – a former star of Naturalizer’s “Today We Will” campaign – have teamed up with the College for Creative Studies in Detroit to invite design students to enter an illustration contest for the “Hope for Flowers” capsule collection. to gain real-world experience in the fashion industry. Reese, who sits on the college’s board of trustees, will select three entrants to receive scholarships and the winning design will be featured in the collection’s national marketing campaign.

“Tracy Reese not only brings her talent and endless passion to our highly anticipated capsule collection, but also a deep commitment to being a positive force in the fashion industry and in her hometown of Detroit,” said Angelique Joseph. , vice-president of design at Naturalisant. “Its core values ​​and mission align with our ‘Today We Will’ campaign, which supports women making a difference through conscious action and positive social change.”

In the same spirit of fostering creatives and building communities, the collection will benefit from the nonprofit Nest’s Makers United program, an initiative providing free resources and market access opportunities to micro-business makers across the country. Through Makers United, Nest is focused on increasing diversity within local creative economies, including Reese’s hometown of Detroit, as well as St. Louis, which Naturalizer’s parent company, Caleres (NYSE:CAL ), and Nest call home.

“We are grateful for the support of partners like Tracy Reese and Naturalizer, who help us ensure that the growing maker movement in the United States generates opportunity for all,” said Rebecca van Bergen, Founder and Executive Director of Nest. “They share Nest’s belief that fostering inclusive and diverse creative communities can be a critical driver of economic growth.”

“Naturalizer actively identifies with and partners with people like Tracy to continue to innovate on all fronts, and we’re proud of initiatives like this because they allow us to drive the advancement of design while empowering the communities that surround us from within,” said Joseph.

For more information on the Hope for Flowers collection, visit https://www.naturalizer.com/hope-for-flowers-by-tracy-reese.

Eco-friendly properties of the collection: Naturalizer has increasingly expressed its commitment to a more sustainable future by aligning itself with like-minded partners, including Reese, and designing footwear in a more eco-friendly way. ‘environment. Caleres was recently recognized for its ESG efforts by Newsweek and its 2022 list of America’s Most Responsible Companies, which debuts at number 68. The recognition goes beyond sustainability, calling out the company for its continued commitment to corporate social responsibility (CSR), by particularly with regard to environmental, social and corporate governance (ESG initiatives). In the A “Hope for Flowers” collection, Naturalizer uses recycled materials to make toe caps, insoles, fiberboard, and strobel materials and linings. Fabric uppers use eco-friendly materials while All leather products in the range are responsibly sourced from Leather Working Group silver and gold rated suppliers. To ensure that our communities and the environment are considered at every stage of the production process, the company is also committed to ensuring that all packaging, including boxes, is made with 80% recycled paper. as well as with eco-responsible soy-based ingredients. ink.

About Tracy Reese:

Tracy Reese is an American designer whose rich, bold colors and unique prints are designed to create cheerful, feminine clothing for modern women. Reese launched her eponymous fashion brand in 1996 in New York City and over the past 20 years has expanded to include sub-brands Plenty, Frock! and Black Label, benefiting from strong partnerships with Bergdorf Goodman, Neiman Marcus, Nordstrom and Anthropologie. Reese continues to evolve and has shifted its business strategy towards a more sustainable slow fashion model. https://hopeforflowers.com

About Hope for Flowers by Tracy Reese:

Founded in 2018, Hope for Flowers by Tracy Reese is a sustainable collection curated to foster a responsible fashion ecosystem. Each piece in the collection is made from organically and ethically sourced materials, as well as produced in ethically responsible factories. Hope for Flowers believes in the importance of integrating positive, social and ecological structures into our sourcing and operating structures. Part of Hope for Flowers’ mission is to create positive social impact by empowering women and youth through free art programs for youth and adults and collaboration with local artisans in Detroit. https://hopeforflowers.com/

About the College of Creative Studies:

Located in the heart of Detroit, the College for Creative Studies (CCS) is a world-class institution that trains artists and designers to become leaders in the creative professions. A fully accredited private college, CCS enrolls more than 1,400 students pursuing Bachelor of Fine Arts (BFA), Master of Arts (MA), and Master of Fine Arts (MFA) degrees. https://www.collegeforcreativetudies.edu

Students in the BFA program can specialize in Advertising Design, Art Practice, Communication Design, Craft and Material Studies, Performing Arts, Fashion Design, Film, Illustration, Interdisciplinary Art + Design, Interior Design, Photography, Design products and transportation design, in addition to a dual major in arts education. Students in the graduate program can specialize in art education, color and material design, design for climate action, motion design, transportation design, and user experience design .

About Nest:

Founded in 2006 by Rebecca van Bergen, Nest is a non-profit organization that supports the responsible growth and creative engagement of the craft and maker economy to build a world of greater gender equity and economic inclusion. Nest’s Makers United program invests in American craft entrepreneurship, bringing attention and growth to America’s creative economies. www.buildanest.org

About Naturalizer:

Our passion is our raison d’être. To bring women a better shoe. In fact, Naturalizer was the first to create shoes designed specifically for the female foot. Our legendary focus on fit and sleek simplicity launched a brand that has become known as “the shoe with the nice fit.” Since 1927, we’ve created beautiful, modern styles that look and feel exceptional, inside and out. www.naturalizer.com


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